Promote Jávea as a 4 in 1 holiday destination
Javea has three urban centres, each with its own distinct character. The Old Town: Historical and traditional; The Port: with fishing and sailing boats and a tranquil atmosphere; The Arenal: Sun and Sea, Music and dance. In addition we have the beautiful natural landscape of the Montgó Natural park, Cabo de San Antonio Marine reserve, Cap Prim and Granadella. There is something for everyone and four different types of holiday can be enjoyed in one place.
Organise minibus coach tours from Dénia
Port Dénia Hotel hosts "Saga" holidays for the over 50's (UK). They have coach tours to Guadalest, Simat, Benidorm and Javea Port -
http://travel.saga.co.uk/holidays/hotel-holidays/europe/hotel-port-denia/excursions.aspx?bb=AI&duration=7&passengers=2#tabs
But, according to a guest who stayed there, they do not visit Jávea Old Town because there is no suitable access and parking for coaches.
The Old Town businesses and Town Hall could contact Saga, and organise mini-bus coach excursions to Jávea Old Town (going over la Plana via the mirador at the Cabo de San Antonio). Upon their arrival at the Plaza de la Constitución, they could be met by a guide and taken to San Bartolome Church and mercadillo. After coffee they could then treated to a guided theatrical tour of the Old Town (in English) (If raining - a guided tour of the museum); then shopping and lunch at special rates at local restaurants. Afterwards a pick up at the Plaza de la Constitución (near the entrance to the underground car park)
Self-Guided tours of the Old Town
In Calpe, they have informative printed leaflets in many languages, taking tourists on self-guided tours of the old town. Clear signs and arrows on the streets and corners mark the pedestrian route which takes you by interesting historic buildings, into museums, and to admire murals and view points. There are detours for those with more time and energy. The same could be done with Xàbia.
Do not pave the Arenal paseo, but use it for an annual street painting competition
Instead of paving the Arenal Paseo, it could be repaired with fresh concrete and paint, and an annual 3D street art competition organised.
This would draw visitors from far and wide to the Arenal, boosting trade there.
Provide information about exhibits in the Soler Blasco Museum in English
In 1990 the Museum printed a leaflet describing the main features of each exhibition room in English. There was also a colour brochure in five languages. Now, the information is only Valenciano and Castellano. Foreign visitors look for 5 minutes and leave without having learned anything. It should be possible to get a group of volunteers to translate the exhibit panels into other European languages so that printed handouts can be made. In Valencia such handouts are loaned to visitors who return them when they leave the museum.
